Gdata, short for Google Data APIs, promises to be Google’s new standard protocol for transmitting all sorts of data back and forth to Google and its various services. As Google states on Google Code: “All sorts of services can provide GData feeds, from public services like blog feeds or news syndication feeds to personalized data like email or calendar events or task-list items.” Imagine for instance, starting with a base feed, then adding query parameters like restricting to a particular category and date range and ending up with a customized feed that specifically fits your criteria. Gdata builds on the RSS 2.0 and ATOM 1.0 protocols.
Imagine your desktop machine — armed with your personal profile — communicating with Google (and even with the Web in general) about your email, search history, RSS subscriptions, calendar, bookmarks, blog posts, and the news… and all through the GData protocol. As Reto Meier states, “Google already has a ridiculous amount of my information. Now with an API that promises access to this information to use the way I want to, there’s one less reason to think about storing it anywhere else.” Kinda scary but also exciting at the same time. Google Operating System here we come!
Will we all be speaking GData in years to come? Will the GData protocol become as ubiqitous as the HTTP protocol? Only time will tell, but I certainly think GData is one to watch!
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Strategic Branding — Auckland, NZ
Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.
- Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
- Learn best practice techniques applicable to these new channels, with numerous examples
Filed under: Business Blogging Email Marketing RSS Marketing Seminars Web Marketing
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9th Annual Strategic Communications and PR Forum — Auckland, NZ
New digital communication technology has drastically changed the landscape of possibilities in reaching your audiences. Find out what the latest technology trends are, and how they can be utilised to add value to your brand.
- New communication channels and their use
- Using technology effectively
- Viral marketing trends
- Emerging PR tools - RSS, blogs, wikis, podcasts, social networks, social tags, search engines
Filed under: Business Blogging RSS Marketing Seminars Web Marketing
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Search Engine Strategies — New York, NY
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit
Filed under: Business Blogging RSS Marketing Seminars SEO
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Search Engine Strategies — Chicago, IL
This session explores how search engines are dealing with blog and feed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Dick Costolo, CEO, FeedBurner
Nan Dawkins, Partner, RedBoots Consulting
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Amanda Watlington, Ph.D., APR, Searching for Profit
Filed under: Business Blogging RSS Marketing Seminars SEO
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Blogs and RSS feeds may sound like a lot of nerdy buzzwords, but President of Netconcepts Stephan Spencer wades in with his thoughts for webpronews.com, particularly when it comes to driving search engines to one’s site. It’s all about personalizing the content they receive he says.
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University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI
Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.
Search engine marketing
- Make your site “search engine friendly”
- Explore “Pay-per-click” search advertising
- Analyze benchmarking, competitive intelligence and ROI
- Identify trends in contextual, behavioral and local advertising
Create a buzz - viral marketing
- Explore blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Discover the “sneezers” who will spread your viral message
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An RSS feed is merely an XML file that you host on your Web server — it kind of looks like HTML code. But don’t let its simplicity fool you; in the hands of a sophisticated marketer, the potential applications for RSS are huge.
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DMA Annual Conference — Atlanta, GA
Is something missing in your marketing mix? New channels are opening doors to the increasingly, tech-savvy consumer. RSS feeds and alerts, blogging, mobile communications and “mapping and monitoring” online conversations are among the newest marketing tools available.
- Understanding these new channels
- Leveraging them for customer retention and acquisition
- Building rapport with bloggers, and promote your products and company in the blogosphere
- Personalizing the content in the RSS Feed to each subscriber
- Tracking readership and response
- Advertising on blogs and within RSS feeds
- Podcasting (think: on-demand Internet pirate radio)
- Distribution channels (RSS search engines, directories, Web-based aggregators, RSS news reader software)
- Not just for bloggers and news sites — e-tailers embrace RSS as a channel
Moderators:
Stephan Spencer, Founder & President, Netconcepts
Marc Tramonte, Director of Integrated Marketing, Microsoft Corporation
Panelists:
Royal Farros, Chairman and CEO, MessageCast
Gard Gibson, Account Group Director,VML Inc.
Mark Goldstein, CEO, Loyalty Lab Inc.
Mark Grindeland, Co-founder, m-Qube
Dana Vandenheuvel, Director of Business Development, Pheedo
Debbie Weil, President, WordBiz
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